November 15,
2006
Digital TV Conversion Sweeping the World and Impacting TV Market
The international migration from analog broadcasting to digital terrestrial television (DTT) marches on with a significant impact on the television set market, reports In-Stat (http://www.in-stat.com). Many nations have announced an analog broadcast shutoff date, but how they implement this change varies, the high-tech market research firm says. Some countries are allocating spectrum so they can transmit analog and digital broadcasts concurrently for a number of years. Other countries are rolling out DTT regionally and shutting down analog service as the rollout is completed.
There are now four main standards for digital television (DTV) broadcasting, with some similarities between these standards in audio and video compression, but the demodulation schemes are all different. Consumers that wish to receive free, over-the-air broadcasts must buy either a digital television with a digital tuner, or must have a set top box or converter box to receive the signal.
Recent research by In-Stat found the following:- DTV tuner integration is happening faster in North America and Japan than it is in Europe or other parts of Asia.
- In-Stat anticipates that flat-panel displays will overtake CRTs by 2007.
- 11.6% of all respondents to an In-Stat US consumer survey plan to buy a new DTV set within the next six months.
This Market Alert is drawn form the In-Stat research, Digital Televisions: Consumer-Tested, Government Approved
(#IN0603108ME), which provides unit shipments through 2010, ASP, and revenue forecasts for LCD, plasma, rear projection, and integrated TVs by region. Bill of Materials for ATSC and DVB-T tuners are provided, as well as for a 32-inch LCD TV. The report also includes the results of In-Stat’s February 2006 US Technology Adoption Panel DTV set consumer survey. It also includes profiles of DTV silicon providers.
For more information on this research or to purchase it online, please visit:
http://www.instat.com/catalog/Ccatalogue.asp?id=162
or contact a sales representative:
Eastern North America: Tina Sheltra, 480.609.4531; tina.sheltra@reedbusiness.com
Western North America: Erin McKeighan, 480.609.4551; emckeighan@reedbusiness.com
Outside of North America: http://www.instat.com/sales.asp
The price is $3,495 (US).
This research is part of In-Stat’s Multimedia Entertainment Equipment Service, which identifies and forecasts key multimedia system-level entertainment markets. Consumer perspectives, ownership, buying behavior, interests, and product demands are examined. Manufacturer perspectives, competitors, business models, market shares of key suppliers, industry agendas, shipments of consumer entertainment equipment are analyzed, and the interactions and dependencies between interrelated markets are identified. Underlying product technologies, features and platforms are included, including the semiconductor content and bill of materials.
Check out related research in In-Stat’s recent report: “No Longer Niche: PVRs Become Mainstream”:
http://www.instat.com/abstract.asp?id=162&SKU=IN0603110ME
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