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Web Sites Targeting Small Businesses Gaining Prominence

Table of Contents

  • 2nd Half OBC Rankings Contents
  • The Role of the Online Business Center
  • The ASP Value Chain: Business Services Providers
  • OBC Components & Their Relative Importance to Success
  • Editorial/News
  • Tools
  • Personal Interaction
  • Community
  • Customization/Personalization
  • Capabilities to Perform Activities
  • Applications
  • Services
  • Commerce
  • OBC Organization & The Ideal Web Layout
  • Horizontal
  • Vertical
  • Fixed Navigational Points
  • Consistency in Look & Feel
  • Application Services & Small Business OBCs
  • OBCs will Become THE Small Business Channel…
  • Small Business Employees Using the Internet
  • OBCs Without Stick-e-ness Will Languish…
  • Online Business Center Rankings: Second Half, 1999
  • Value-add Potential to End-Users
  • Value-add Potential to Partners
  • Value-add Potential to Investors
  • Ranking: Overall
  • A New Top Five Reign In the New Year…
  • Second Five Are Still Coming on Strong…
  • The Top Ten are ALL Great Bets for Vendors…
  • Ranking: Value-add Potential to End-user
  • Customer Service and User Interaction Makes a Difference…
  • New Faces Grace the Value-add Potential to End-users Ranking…
  • Ranking: Value-add Potential to Partners
  • What's the Ideal Partner Strategy?
  • Next Steps for Partnering in the Second Five…
  • Ranking: Value-add Potential for Investors
  • The Shift from Ads to Services Will Be Painful but Necessary…
  • Profiles of the Top 10 OBCs in the 2nd Half of 1999
  • Companies Profiled
  • Profile Contents
  • Where to Find More Profiles and Rankings…
  • Office.com
  • Company Overview
  • 2nd Half, 1999 Rankings Summary
  • SmartOnline.com
  • Company Overview
  • 2nd Half, 1999 Rankings Summary
  • DigitalWork.com
  • Company Overview
  • 2nd Half, 1999 Rankings Summary
  • Onvia.com
  • Company Overview
  • 2nd Half, 1999 Rankings Summary
  • Allbusiness.com
  • Company Overview
  • 2nd Half, 1999 Rankings Summary
  • Inc.com
  • Company Overview
  • Allbizdepot.com
  • Company Overview
  • SmallOffice.com
  • Company Overview
  • About.com
  • Company Overview
  • IdeaCafe.com
  • Company Overview
  • Honorable Mention
  • ImproveMyBusiness.com Hitting the Bottom-line…
  • Methodology & Sources
  • Ranking Structure
  • Data Collection
  • Data Analysis
  • Market Data Sources
  • Appendix


Report Information

With more than 50 million small and SOHO business employees having access to the Internet in 1999, the opportunity for online destinations targeting these markets is phenomenal. Online business centers provide content and community to small business users, in addition to many offering commerce and consulting capabilities. These services help to make the Internet a useful and powerful tool for small business users. Because of the unique value these sites provide so many small business users, In-Stat believes online business centers will emerge as a key channel to reaching and teaching small business customers. These firms will eventually fit tightly into the Application Service Provider value chain in the role of the "business services provider." This report assesses the OBC market and ranks the leading sites, including detailed profiles of the top ten providers.

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Cahners In-Stat Group
High Technology Market Research Covering:
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