Table of Contents

  • Executive Summary
    • First, People Are Already Hooking Up At High-Speed
    • Second, People Are Finally Starting To Pay For Premium "Content"
    • Third, The High-speed Connection Providers Are Partnering With "Content" Sources To Create High Value Services
    • 4 Types Of Premium "Content" Will Drive Growth In Separate Regions
    • Adult "Content" Provides A Reference Point For Comparison
  • Methodology
    • Years Of Experience Covering Digital Video & Streaming
    • On-Line Video Subscription Services Are Growing, But Packaged Goods Such As DVDs Are The Real Mainstream
    • Key Trend Identified - It's A Packaged Goods World, But Sports & Communications May Become "Killer" Apps
    • Acknowledgements - Previously Issued Reports
  • Five Market Segments Of Streaming
    • Business Market Developing Separately From Consumer Market
      • On-Line Training And Web Conferencing Drive Business Segments
      • Consumer Segment Evolving From "Free" To Paid Subscription Services
      • Research And Development Requires Very Deep Pockets
    • Five Distinct Segments Of Streaming Media Industry
    • Streaming Video Technology Research And Development
      • Microsoft Is Clearly In The Driver's Seat
        • Microsoft 9 Series, ".NET" Framework, Office Productivity Tools, Etc.
        • Microsoft Outlook And Exchange Provide "Presence" To Business Users - Third Party Conferencing Tools "Attaching" To Outlook
        • TANDBERG, Polycom, VCON, WebEx All "Attaching" To Outlook And Making It Their Primary "Point Of Presence"
        • TANDBERG Partnering With WebEx To Gain Access To Outlook Info
        • Instant Messaging Creating "Virtual Presence" Streaming Applications
        • Microsoft Is Simply Covering ALL Of The Bases For Video Streaming
    • RealNetworks - The Little Engine That Could
    • MPEG-4 - It's Out There - It's On The Way
      • MPEG Expanding From Broadcast TV Into Streaming Media
      • Internet Streaming Media Alliance Developing Digital Rights Management Technologies And "Open Systems" Applications
    • Apple Computer's QuickTime
      • Apple's QuickTime Contributes Tools And Users To MPEG-4
      • A Brief Word About DivXNetworks And The DivX™ CODEC
    • Streaming Video "Content" Creation Products And Services
      • Texas Instruments And DSPs Vital To Streaming Technologies
      • Tandberg Video Announces Microsoft Windows Media 9 Series Encoder
      • ATI, Matrox, WinNov, Sigma Designs Video Capture Boards
    • Business-Oriented Video Streaming Media Services - Corporate Subscription Services
      • Business-oriented Streaming Includes Hardware And Servers
      • Business-oriented Streaming Provides Service Revenue Opportunities
    • Consumer-Oriented Video Streaming Media Services - Individual Subscription Services
      • Cost-Per-Subscription Is A Key Driver
      • Opportunistic Market - Customers Are Very Fluid
        • Partnerships Between "Content" Owners And Service Providers May Be The Best Way To Make A Subscription Service Sustainable
        • Partnerships Provide Less "Churn" For Broadband Services, And Billing Efficiencies For "Content" Owners
    • Live, Two-Way Communications Streaming Products & Services
      • Video Communication May Be "Killer App" For Consumers
  • Consumer Video Over The Internet
    • Will Broadcast Television Become Obsolete? Probably Not, But The Internet Brings Unique "Content" To New Subscriber Communities
      • The Key Will Be To Create Communities Of Loyal Subscribers
      • Sports Services Expand Coverage Beyond Traditional TV Audiences - Xiao Ming Brings The NBA To China
      • On-Line Movie Services Likely To Be Used As Market Research Tools By The Major Studios
      • General Interest Streaming Sites To Find Cyclical Markets
      • Upcoming Voice- And Video-Over-IP Communications Services Will Attract New Subscribers
    • On-Line Music Covered In Other Reports
  • It's A "Packaged Goods" World
      • DVD Players To Top 500 Million By 2007
      • Worldwide DVD Home Video Market To Top $20 Billion (US) During 2003
      • Consumer Broadband Likely To Top 130 Million By 2007
    • Recurring Revenues Are The One Big Differentiator For On-Line Subscription Services
      • Key Applications Driving Consumer Adoption Of Broadband Connections
        • On-Line Video Subscription Services Are A Niche Within A Niche
        • Reducing Telephone Charges With Subscription Voice-Over-IP Or Video-Over-IP Services Will Become A "Killer App"
    • On-Line Subscription Video Services Represent The Advanced Marketing For Packaged Goods
    • On-Line Subscription Services "Fill In The Blanks" Where Other Options Are Not Available
      • All Four Categories Of Consumer-Oriented Services Included In This Report "Fill In The Blanks"
    • Ultimately, It's A Foot Race Between On-Line And Packaged Goods
      • Packaged Goods Co-Opt "Content" From On-Line Services
      • As Broadband Proliferates, Packaged Goods Will "Connect" To On-Line Services
        • Imagine A DVD Movie Disc "Directing" You To Broadband Web Sites
        • In-Home Networks Will Be Able To Make This Vision A Reality
  • How The Information Is Presented
    • Sports Related Subscription Services
    • Movie & TV Related Subscription Services
    • General Interest Subscription Services
    • Video Communication Subscription Services
    • Adult "Content" Will Be Handled Separately
  • Sports Subscription Web Sites
    • Sports Subscription Web Sites To Drive International Audiences Via Broadband
    • Major League Baseball
      • MLB Has An Amazing Ten Internet And Broadband Related Services
    • Manchester United
    • NASCAR
    • National Basketball Association
    • National Football League
    • National Football League
    • National Hockey League
    • World Wrestling Entertainment
    • Summary Of Selected On-Line Sports Entities
      • On-Line Subscriptions Expand The Audience
  • CinemaNow, Inc.
    • Movies - The Largest On-Line Library
    • Infrastructure
      • Content Syndication Features Of PatchBayä
      • PatchBayä - The Technology "Platform"
      • The PatchBayä Package Deal
        • Built-In Third Party Support & Services
    • International Partnerships
        • CinemaNow May Have An Advantage For International Markets
      • Breakthrough In Japan With NTT
      • CinemaNow Worldwide Network
  • Sony Pictures Entertainment
    • Columbia TriStar Movies
    • Sony Pictures Television
      • SoapCity® - Way More Important Than MovieLink
        • 450 Million Viewers Watch "The Bold & The Beautiful"
        • SoapCity®, The Soap Opera Capital of the World®
        • SoapCity Download™ - Expanding Viewership & Providing Links
        • Daily Downloads Will Stress The System More Than Movies
        • An Amazing Market Research And Technical Discovery Opportunity
        • $1.99 Per Episode or $9.99 Per Month Per Show
        • Multiple Soap Opera "Titles" Create Tremendous Up Sell
        • RealOne Player Is The Basic Streaming Technology
    • Movielink Subscription "On Demand" Portal From 6 Studios
    • Disney Climbs On Board The Movielink Train
      • Dreamworks SKG Is The Last Major Motion Picture Company Not Aligned With A Movie Download Service
    • Technology Partners Include IBM, Cable & Wireless
  • RealNetworks, Inc.
    • Streaming Technologies And Subscription Services
    • RealNetworks' Systems Group - RealOne Player, Helix Server
    • Non-Exclusive Agreements With Key "Content" Sources
    • RealNetworks SuperPass "Content" To AOL Subscribers
    • RealNetworks Subscriptions Group - Prime Example Of A General Interest On-Line Subscription Service
      • RealOne SuperPass Includes News, Sports, Food and Weather
      • RealOne™ Rhapsody On-Line Music Service
  • Microsoft
    • Microsoft Windows Media 9 Series
      • Free Download Of The Player, "Content" Companies Gain Lots Of Tools And Support For Hosting "Content" Services
      • Microsoft Windows Media "Content" Is Becoming Ubiquitous
    • MSN Broadband & MSN Premium
      • Microsoft Access To MSNBC And Other "Content
      • Nonexclusive Agreements Let Microsoft "Pitch" All "Content" Owners
  • Apple
    • Popular Computers Are The "Core" Of Apple
    • Professional "Content" Creation, Web Design Tools And Final Cut Pro For Video Editing
    • Personal "Content" Creation Software Key To Macintosh Growth
    • iPOD Devices And iTunes Digital Music Services
    • QuickTime Still Popular But Not Dominant
      • QuickTime TV - QTV - Apple's Free On-Line Premium Video "Content" Service
        • Some Really Good Premium "Content" - But It's Available For FREE
  • Yahoo!, Inc.
    • Yahoo! Provides Business Portal Services
    • Yahoo! Co-Branded Dial Up And Broadband From SBC
    • Yahoo Platinum Premium - Part Of An Overall Paid Subscription Strategy
      • Radio Stations, Music Services, Video Game Rentals, Messenger Applications
    • Yahoo! Broadband In Japan - Voice-Over-IP Provides More Value For Less Money
    • Yahoo! Appears Ready To Ride The Streaming "Content" Subscription Wave
  • Summary Comparison Of Selected General Interest Streaming Media Subscription Service Providers
    • For Now, Each Has Its Own Unique Opportunities
  • Communications Related On-Line Consumer Subscription Services
    • Consumer Communications Provide Another Subscription Possibility
      • Yahoo! Broadband In Japan Replacing Dial-Up Voice With Broadband At Similar Price
      • VONage, and Others, In North America, are Replacing Dial-Up With Broadband Voice-Over-IP
      • VIBE Phone, IntraTel, and Others are Bringing Subscription Video Phones To Broadband Connections
  • Italy's FastWeb - A Consumer "Triple Play" Over IP Example
    • e.Biscom S.p.A. - Parent Company Of FastWeb
      • Business-oriented Services Include Bandwidth On Demand
      • Consumer-oriented Services Provide Voice, Data, Broadcast Video, Video-On-Demand, and Personal Video Recorders
      • FastWeb Using Low-Cost Ethernet To Drive Broadband
        • Fiber To The Building In Dozens Of Cities
        • Home Media Access Gateway Or Kreatel Set Top Box
        • CISCO Systems Catalyst Ethernet Equipment In The Distribution Network
        • Mini Point Of Presence (POP) Using MetroWeb Fibre Optics
        • CISCO Systems, NetCentrex, Hewlett-Packard In The Major POP
        • Minerva Networks & BitBand For Broadcast Video And VOD
  • High TV - Sports On The Internet
    • Multiple Digital Video Formats To Serve The Largest Audience
    • Microsoft Windows Server 2003, SQL Database And IIS Web Servers
    • NarrowStep - The Parent Company Behind High TV
  • Geographic Forecasts
    • Four Types Of Consumer-oriented On-Line Subscription Services
      • Consumers May Subscribe To, Or Participate In, More Than One Category Of On-Line Video Subscription Service
        • One Unique Consumer May Be Counted As Four "Subscribers"
    • Market Dynamics Of Each Category During The Next Five Years
      • Dynamics Of Sports Related On-Line Video Subscription Services
        • Fees Collected Only During Months Of Each Active "Season"
        • End-Of-Year Playoffs Will Create Profitable Momentary "Spikes"
        • Each New Season Brings Opportunities To Increase "Take Rate"
        • On-Line Sports Helps Discover New Fans
      • Dynamics Of Movie & TV Related On-Line Video Subscription Services
        • On-Line Movies Likely To Show Growth But Remain A Niche
        • CinemaNow's International Approach Likely To Be A Winner
        • SoapCity® Download™ And Other TV-Related Services To Flourish
      • Dynamics Of General Interest On-Line Video Subscription Services
      • Dynamics Of Communications Related On-Line Video Subscription Services
        • Video Users Also Likely To Be "Seasonal" Instead Of "Annual"
  • North America
    • Consumer On-Line Streaming Video Subscriptions By Category - North America
    • Typical Annual Fees Per User By Category
    • Value Of Consumer On-Line Streaming Video Subscriptions By Category - North America
      • Overall North America Market To Top $1 Billion (US) During 2007
  • Europe
    • Consumer On-Line Streaming Video Subscriptions By Category - Europe
      • World Cup Soccer To Drive Surge In Sports Subscribers In 2006
    • Typical Annual Fees Per User By Category
    • Value Of Consumer On-Line Streaming Video Subscriptions By Category - Europe
      • Overall Europe Market To Top $500 Million (US) During 2007
  • Asia - The Biggest Market Region
    • Consumer On-Line Streaming Video Subscriptions By Category - Asia
      • Movie & TV Related Services To Thrive In Asia
    • Typical Annual Fees Per User By Category
    • Value Of Consumer On-Line Streaming Video Subscriptions By Category - Asia
      • Movie & TV Related Services To Top Half Billion Dollar Landmark During 2007
      • Overall Asia Market To Top $1.2 Billion (US) During 2007
  • ROW
    • Consumer On-Line Streaming Video Subscriptions By Category - ROW
    • Typical Annual Fees Per User By Category
    • Value Of Consumer On-Line Streaming Video Subscriptions By Category - ROW
      • Sports Expected To Drive ROW Subscription Value
      • Overall ROW Market To Top $300 Million (US) During 2007
  • Worldwide Summaries
    • Consumer On-Line Streaming Video Subscriptions By Category - Worldwide
    • Value Of Consumer On-Line Streaming Video Subscriptions By Category - Worldwide
      • Sports & Movies Expected To Each Be About $700 Million (US) In 2007
      • General Interest Services To Top $1.5 Billion (US) During 2007
      • Overall Worldwide Value Of Consumer On-Line Subscriptions Expected To Top $3.2 Billion During 2007
  • Geographic Summaries
    • Consumer On-Line Streaming Video Subscriptions By Region
      • Subscriptions May Count Individual Subscribers More Than One Time
      • North America To Near 10 Million Subscriptions In 2007
      • Worldwide Total Subscriptions Expected To Top 35 Million In 2007
    • Value Of Consumer On-Line Streaming Video Subscriptions By Region
  • The Adult On-Line Subscription Community
    • Playboy, Inc.
    • New Frontier
    • Private Media
      • Private Media Using DivXNetworks' Open Video System
    • Forecasts For Adult "Content" On-Line Subscription Services
      • Adult On-Line Streaming Video Subscriptions
      • Adult Typical Annual Fees Per User By Category
      • Value Of Adult On-Line Streaming Video Subscriptions By Category By Region
  • Comparison Of Consumer - versus - Adult On-Line Video Streaming Subscription Services
    • Worldwide Market To Top $4.5 Billion (US) During 2007

List of Tables

  • Table 1. Worldwide Value Of Consumer & Adult On-Line Subscription Video Streaming Services (value of annual subscriptions in US$ millions, annual growth rate in percent, percent of total, Compound Annual Growth Rate in percent)
  • Table 2. Summary Of Worldwide Music Industry Comparing Packaged Goods Versus On-Line Download Purchases (Annual revenues in $US millions, annual growth rate in percent, percent of total value by segment)
  • Table 3. Summary Comparison Of Selected Premium Sports Subscription Services (league name, annual revenues $US millions, key ingredient, subscription service, monthly fees)
  • Table 4. Comparison Of Selected General Interest Premium "Content" Subscription Services (company name, annual revenues $US millions, key ingredient, subscription service, monthly fees, on-line user "reach" in millions of possible connected households)
  • Table 5. Summary Of Fastweb Quarterly Revenue Growth (quarterly revenues million Euros, EBITDA millions Euros, EBITDA as a percent of revenues, annual growth in percent)
  • Table 6. Consumer On-Line Streaming Video Subscriptions By Category - North America (number of subscribers by category, annual growth rate in percent, percent of total regional market, Compound Annual Growth Rate in percent)
  • Table 7. Typical Annual Fees Per User By Category- North America (estimated annual fees per user in $US, by category, CAGR in percent)
  • Table 8. Value Of Consumer On-Line Streaming Video Subscriptions By Category - North America (annual value of revenues by category in $US millions, annual growth rate in percent, percent of total, Compound Annual Growth Rate in percent)
  • Table 9. Consumer On-Line Streaming Video Subscriptions By Category- Europe (number of subscribers by category, annual growth rate in percent, percent of total regional market, Compound Annual Growth Rate in percent)
  • Table 10. Typical Annual Fees Per User By Category- Europe (estimated annual fees per user in $US, by category, CAGR in percent)
  • Table 11. Value Of Consumer On-Line Streaming Video Subscriptions By Category - Europe (annual value of revenues by category in $US millions, annual growth rate in percent, percent of total, Compound Annual Growth Rate in percent)
  • Table 12. Consumer On-Line Streaming Video Subscriptions By Category - Asia (number of subscribers by category, annual growth rate in percent, percent of total regional market, Compound Annual Growth Rate in percent)
  • Table 13. Typical Annual Fees Per User By Category- Asia (estimated annual fees per user in $US, by category, CAGR in percent)
  • Table 14. Value Of Consumer On-Line Streaming Video Subscriptions By Category - Asia (annual value of revenues by category in $US millions, annual growth rate in percent, percent of total, Compound Annual Growth Rate in percent)
  • Table 15. Consumer On-Line Streaming Video Subscriptions - ROW (number of subscribers by category, annual growth rate in percent, percent of total regional market, Compound Annual Growth Rate in percent)
  • Table 16. Typical Annual Fees Per User By Category- ROW (estimated annual fees per user in $US, by category, CAGR in percent)
  • Table 17. Value Of Consumer On-Line Streaming Video Subscriptions By Category - ROW (annual value of revenues by category in $US millions, annual growth rate in percent, percent of total, Compound Annual Growth Rate in percent)
  • Table 18. Consumer On-Line Streaming Video Subscriptions By Category - Worldwide (number of subscribers by category, annual growth rate in percent, percent of total regional market, Compound Annual Growth Rate in percent)
  • Table 19. Value Of Consumer On-Line Streaming Video Subscriptions By Category - Worldwide (annual value of revenues by category in $US millions, annual growth rate in percent, percent of total, Compound Annual Growth Rate in percent)
  • Table 20. Consumer On-Line Streaming Video Subscriptions - By Region (number of total subscribers by region, annual growth rate in percent, percent of total regional market, Compound Annual Growth Rate in percent)
  • Table 21. Value Of Consumer On-Line Streaming Video Subscriptions By Region (annual value of revenues by category in $US millions, annual growth rate in percent, percent of total, Compound Annual Growth Rate in percent)
  • Table 22. Adult On-Line Streaming Video Subscriptions - By Region (number of subscribers by category, annual growth rate in percent, percent of total regional market, Compound Annual Growth Rate in percent)
  • Table 23. Adult Typical Annual Fees Per User By Category - By Region (estimated annual fees per user in $US, by category, CAGR in percent)
  • Table 24. Value Of Adult On-Line Streaming Video Subscriptions By Category By Region (annual value of revenues by category, by region, in $US millions, annual growth rate in percent, percent of total, Compound Annual Growth Rate in percent)
  • Table 25. Comparison Of Annual Value Of Consumer And Adult On-Line Streaming Video Subscriptions - Worldwide Summary (annual value of revenues by category in $US millions, annual growth rate in percent, percent of total, Compound Annual Growth Rate in percent)

List of Figures

  • Figure 1. Summary Of Fastweb Quarterly Revenue Growth (quarterly revenues million Euros, EBITDA millions Euros)
  • Figure 2. FastWeb Infrastructure Example
  • Figure 3. Value Of Consumer On-Line Streaming Video Subscriptions By Category - North America (annual value of revenues by category in $US millions)
  • Figure 4 Value Of Consumer On-Line Streaming Video Subscriptions By Category - Europe (annual value of revenues by category in $US millions)
  • Figure 5. Value Of Consumer On-Line Streaming Video Subscriptions By Category - Asia (annual value of revenues by category in $US millions)
  • Figure 6. Value Of Consumer On-Line Streaming Video Subscriptions By Category - ROW (annual value of revenues by category in $US millions)
  • Figure 7. Consumer On-Line Streaming Video Subscriptions By Category - Worldwide (number of annual worldwide subscribers by category, by year)
  • Figure 8. Value Of Consumer On-Line Streaming Video Subscriptions By Category - Worldwide (annual value of revenues by category in $US millions)
  • Figure 9. Consumer On-Line Streaming Video Subscriptions By Category - By Region (number of subscribers by region for all categories, by year)
  • Figure 10. Value Of Consumer On-Line Streaming Video Subscriptions By Region (annual value of total revenues by region in $US millions)
  • Figure 11. Value Of Adult On-Line Streaming Video Subscriptions By Region (annual value of revenues by category in $US millions)
  • Figure 12. Comparison Of Annual Value Of Consumer And Adult On-Line Streaming Video Subscriptions - Worldwide Summary (annual value of revenues by category in $US millions)