- Executive Summary
- Mid-Sized Business
Perceptions of US Carriers
- Brand Perceptions
- AT&T—Where
SBC Can Help
- Sprint—Transformation
Takes Root
- MCI—Remains
in Worldcom’s Shadow
- SBC—More
Synergies with AT&T
- BellSouth—Solid
and Steady
- Verizon—Leadership.
Innovation. RBOC?
- Qwest—The
Spirit of Solutions
- Merger Perceptions
- Conclusion
- Methodology
- Table 1. Comparison
of Decision Maker Perceptions of AT&T, Sprint, and MCI— Mid-Sized
Business, 2005
- Table 2. AT&T
Customer and Non-Customer Decision Maker Brand Perceptions— Mid-Sized
Business, 2005
- Table 3. Sprint
Customer and Non-Customer Decision Maker Brand Perceptions— Mid-Sized
Business, 2005
- Table 4. MCI Customer
and Non-Customer Decision Maker Brand Perceptions of MCI—Mid-Sized
Business, 2005
- Table 5. SBC Region
and Out-of-Region Decision Maker Brand Perceptions of SBC— Mid-Sized
Business, 2005
- Table 6. BellSouth
Region and Out-of-Region Decision Maker Brand Perceptions of BellSouth—Mid-Sized
Business, 2005
- Table 7. Verizon
Region and Out-of-Region Decision Maker Brand Perceptions of Verizon—Mid-Sized
Business, 2005
- Table 8. Qwest
Region and Out-of-Region Decision Maker Brand Perceptions of Qwest—Mid-Sized
Business, 2005
- Table 9. Perceptions
of Cingular/AT&T Wireless Merger by Size of Business—Mid-Sized
Business, 2005
- Table 10. Perceptions
of Sprint/Nextel Merger by Size of Business— Mid-Sized Business,
2005
- Table 11. Perceptions
of SBC/AT&T Merger by Size of Business— Mid-Sized Business,
2005
- Figure 1. Perceptions
of Merger of Cingular and AT&T Wireless— Mid-Sized Business,
2005
- Figure 2. Perceptions
of Merger of Sprint and Nextel—Mid-Sized Business, 2005
- Figure 3. Perceptions
of Merger of SBC and AT&T—Mid-Sized Business, 2005
- Figure 4. Respondents’
Knowledge of Company’s Telecom Services & Products— Mid-Sized
Business, 2005
Brand,Middle,perceptions,Telecommunications ,providers,Middle
Market,US,Telecom
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