Table of Contents

• Executive Summary
  
  • Mobile Music—Streaming Audio Meets Customer Interest
    
  • Mobile Video—Less Interference, More Chances for Advertising
    
• Introduction
  
  • Mobile Music
    
    • Streaming Music
      
    • Music Clips
      
  • Mobile Video
    
    • Streaming Video
      
    • Video Clips
      
• Multimedia Developments and Status
  
  • US Carrier Initiatives
    
  • Handset Development
    
    • Mass Storage
      
    • Battery Life
      
  • Competition and Distractions
    
    • Video iPod
      
    • Out-of-band Video
      
• Consumer Attitudes
  
  • Mobile Multimedia
    
    • Profile: Most and Least Likely to Adopt Multimedia
      
  • Mobile Video
    
  • Mobile Music
    
    • Buying and Using Music Files
      
• Forecasts
  
  • Mobile Video
    
  • Mobile Music
    
• Conclusions
  
  • 3G Permits Richer Multimedia
    
  • Handsets Critical but May Not Be Ready
    
  • Mobile Music
    
  • Mobile Video
    
• Methodology
  
• Appendix—Survey Questions
  

List of Tables

• Table 1. Multimedia Categories
  
• Table 2. US Carrier Multimedia Initiatives—as of 2Q06
  
• Table 3. Barriers to Using Multimedia—Handset Factors (Multiple Responses Accepted)
  
• Table 4. Willing to Pay Extra for in Next Handset
  
• Table 5. Attitudes toward Mobile Multimedia
  
• Table 6. Profile—Most and Least Likely Mobile Multimedia Adopters
  
• Table 7. Reported Multimedia Users
  
• Table 8. Technology Diffusion Characteristic—Mobile Video Adopters
  
• Table 9. Profile—Most Likely Mobile Video Adopters
  
• Table 10. Profile—Most Likely Mobile Music Adopters
  
• Table 11. Barriers to Using Music Files (Multiple Responses Accepted)
  
• Table 12. Mobile Video Revenue Forecast ($US in Millions)
  
• Table 13. Worldwide Revenue for Full-Length Tracks Downloaded to Mobile Phones (US$ in Millions), 2006–2011

List of Figures

• Figure 1. Interest in Mobile Multimedia
  
• Figure 2. 2004–2006 Interest in Streaming Music/Mobile Digital Radio
  
• Figure 3. 2004–2006 Interest in Mobile Video
  
• Figure 4. Forecast—Global Mobile Video and Music Revenues 2006–2011 (US$ in Millions)
  
• Figure 5. 2004–2006 Interest in Mobile Video
  
• Figure 6. Source of MP3 Files—Actual Users vs. Expected Adopters
  
• Figure 7. Source of MP3 Files—All MP3 Phone Users
  
• Figure 8. Usage of Phones Capable of Playing Music Files
  
• Figure 9. Global Mobile Entertainment Video Revenue Forecast (US$ in Millions)
  
• Figure 10. Mobile Full-Length Music Track Revenue Forecast (US$ in Millions)