Table of Contents

• Executive Summary
  
• Introduction
  
• An Overview of Social Networking
  
  • Social Networks Defined
    
  • A Brief History
    
  • Types of Social Networks
    
• Social Networking Sites
  
  • Business networking
    
  • Common interest
    
  • Dating
    
  • Face to face facilitation
    
  • Friend networking
    
  • Pet networking
    
  • Photo Sharing
    
  • Blogs
    
• The International Spread
  
• Monetization
  
  • Advertising Revenue
    
  • User Fees
    
  • Access to Member Information
    
• Mobile Social Networking
  
  • Mobile Social Networking Providers in America
    
    • Helio
      
    • AT&T Wireless
      
    • Verizon Wireless
      
    • Boost Mobile
      
• Social Networking Users
  
  • Younger Users – Thirteen to mid-twenties
    
  • Career Aged Users – 26 to 64
    
  • Older Adults - 50+ users
    
• Survey Results
  
  • Social Network Participation
    
  • Features and Spending
    
  • Preferred Communication Method
    
  • Mobile Devices and Social Networking
    
• Conclusions
  
• Methodology
  
• Related In-Stat Reports
  

List of Tables

• Table 1. Five Popular Business Networking Sites
  
• Table 2. Ten Popular Common Interest Networking Sites
  
• Table 3. Twenty Popular Dating Social Networking Sites
  
• Table 4. Ten Popular Face-to-Face Facilitation Sites
  
• Table 5. Ten Popular Friend Networking Sites
  
• Table 6. Ten Popular Pet Networking Sites
  
• Table 7. Twenty Popular Photo Sharing Sites
  
• Table 8. Ten Popular Blog Sites
  
• Table 9. Ten Popular International SNS Websites
  
• Table 10. Mobile Access to Social Networking Sites
  
• Table 11. Twenty Popular MoSoSo Sites
  
• Table 12. Most Utilized Sites (as Reported by Respondents to Our Survey)
  
• Table 13. Reasons for Participating in a Social Networking Site
  
• Table 14. Features Currently Purchased by Respondents
  
• Table 15. Monthly Spending for Premium Services
  
• Table 16. Future Payment for Premium Services
  
• Table 17. Barriers to Purchasing Premium Services and Features
  
• Table 18. Respondent Willingness to Meet Online Contact in Person
  
• Table 19. Means of Communication with Online Contact
  
• Table 20. Respondents Using a Mobile Device for Social Networking
  
• Table 21. Barriers to Using a Mobile Device for Social Networking

List of Figures

• Figure 1. Market Share for Popular Social Networking Sites

social networking, online communities, MoSoSo, mobile social software, mobile social networking, blogs, location based services, event software, web 2.0