Table of Contents

• Executive Summary
  
• Introduction
  
• Digital Content Distribution Business Models
  
  • Pay-per-Download Services
    
  • Subscription-based Services
    
  • Emerging Business Models
    
    • Social Networking
      
    • Advertising-Supported Services
      
• Online Content Services
  
  • Online Sites Offering Both Music and Video
    
    • Napster
      
    • RealNetworks
      
    • Wal-Mart
      
    • Microsoft
      
    • Yahoo
      
    • Apple
      
    • Sony
      
• Video-centric Online Sites
  
  • BitTorrent + Warner Brothers
    
  • CinemaNow
    
  • ClickStar
    
  • Movielink
    
  • MTV/Urge
    
  • Vongo
    
  • EchoStar + Archos
    
  • TiVo2Go
    
• Digital Video Consumption
  
• TAP Survey: The Earlier Adopter
  
  • Primary Method of Connecting to the Internet at Home
    
  • Online Music Survey Data
    
    • Have You Downloaded Music from the Internet?
      
    • Amount Paid for Online Music
      
    • Online Music Service Used Most Often
      
    • Online Music Preferences—Single Track/Album Downloads vs. Subscription-based Music
      
    • Online Music Shopping Behavior
      
• Online Video Survey Data
  
  • Online Video Site Most Used
    
  • Amount Spent on Online Video
    
  • Online Video Search Behavior
    
• Consumer Electronic Device Ownership
  
• Digital Music Forecasts
  
  • Worldwide Total Market and Online Revenues
    
  • Physical Media Bought Online vs. Downloads/Subscriptions
    
    • Regional Segmentation
      
  • Mobile Music
    
    • Full-Length Tracks Downloaded to Mobile Phones
      
    • Regional Segmentation
      
• Methodology
  
  • Technology Adoption Panel (TAP)
    
• Related In-Stat Reports
  

List of Tables

• Table 1. Primary Method of Connecting to the Internet at Home
  
• Table 2. Have You Downloaded Music from the Internet?
  
• Table 3. Amount Paid for Online Music
  
• Table 4. Music Service Used Most Often to Purchase Music in the Last 12 Months
  
• Table 5. Online Music Preferences
  
• Table 6. Online Music Shopping Behavior
  
• Table 7. Which, if Any, of the Following Do You Do with the Music After Downloading It?
  
• Table 8. Did You Download or Stream Video from the Internet?
  
• Table 9. Online Video Site Used Most often
  
• Table 10. Amount Spent on Online Video
  
• Table 11. Online Video Search Behavior
  
• Table 12. Which, if Any, of the Following CE Devices Do You Own?
  
• Table 13. Total Worldwide Music Market vs. Total Online Music Market, 2004–2011 (US$ in Millions)
  
• Table 14. Physical Media Bought Online vs. Downloads/Subscriptions, 2004–2011 (US$ in Millions)
  
• Table 15. Regional Distribution of Online Music Revenues, 2004–2011 (US$ in Millions)
  
• Table 16. Worldwide Revenue for Full-Length Tracks Downloaded to Mobile Phones, 2005–2010 (US$ in Millions)

List of Figures

• Figure 1. Worldwide Online Music Market, 2004–2011 ($US in Millions)
  
• Figure 2. Primary Method of Connecting to the Internet at Home
  
• Figure 3. Have You Downloaded Music from the Internet?
  
• Figure 4. Amount Paid for Online Music (US$)
  
• Figure 5. Online Music Shopping Behavior
  
• Figure 6. Did You Download or Stream Video from the Internet?
  
• Figure 7. Amount Spent on Online Video
  
• Figure 8. Apple iPod Owners, by iPod Model

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