- Executive Summary
- Introduction
- Characteristics
of High ARPU Users and Heavy Travelers
- What High ARPU/Heavy
Travelers Want
- Loyalty Programs
- Desires for
Devices
- What Low ARPU Heavy
Travelers Need to Become High ARPU Heavy Travelers
- Summary: Encouraging
Road Warrior Profitability
- Methodology
- Survey Respondent
Demographics
- Uncorrelated
Demographics of Road Warriors
- Uncorrelated
Demographics of High ARPU Users
- Glossary
- Related In-Stat
Reports
- Table 1. Travel
and ARPU Amounts for US-based Respondents
- Figure 1. Churn
Rate and Expected Revenue per User for US Business Users, by ARPU
- Figure 2. Awards
Preferred among US Low ARPU and High ARPU Users
- Figure 3. Distribution
of High and Low ARPU Users for Light and Heavy Travelers in the US
- Figure 4. Churn
Rate and Expected Revenue, by ARPU for US Cellular Phone Users
- Figure 5. Preferred
Appreciation Programs Among All US-based Respondents
- Figure 6. Preferred
Appreciation Programs, High ARPU Users in the US
- Figure 7. Features
that US Heavy Travelers Like and Desire in their Phones (Multiple Answers
Allowed)
- Figure 8. Devices
Used by US Low ARPU and High ARPU Heavy Travelers
- Figure 9. Mobile
Data Applications Used by US High ARPU and Low ARPU Heavy Travelers
- Figure 10. Age
of Respondents
- Figure 11. Income
of Respondents
- Figure 12. Number
of Employees for the Employer of the Respondents
- Figure 13. Business
Categories for Employers of Respondents
- Figure 14. Percentage
of Time Traveling
- Figure 15. Wireless
Voice and Mobile Data ARPU of Respondents
- Figure 16. ARPU
Results by the Amount of Travel
- Figure 17. Age
of Respondent by Amount of Travel
- Figure 18. Size
of Business Employing Respondents for Heavy and Light Travelers
- Figure 19. Household
Income for Heavy and Light Travelers
- Figure 20. Carriers
for High ARPU and Low ARPU Users
Road Warrior, ARPU, Churn, Loyalty program, Wireless
profitability, Wireless churn
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