Table of Contents

• Executive Summary
  
• Introduction
  
• Motives for Purchasing Smartphones
  
  • Entertainment
    
  • Internet Applications
    
  • Financial Management
    
  • Mobile Business
    
• Mobile Internet Trends
  
  • Why Nokia?
    
  • Impact on Smartphone Market
    
• Smartphone OS Trends
  
• Smartphones and GPS
  
  • Mobile Navigation is Coming
    
  • Latest Moves
    
  • Impact on Smartphone Market
    
• Chinese Smartphone Users
  
  • Operating System Awareness
    
  • Applications Used
    
  • Satisfaction Rating
    
  • Smartphone User Loyalty
    
  • Key Criteria for Next Smartphone Purchase
    
  • Willingness to Pay
    
• Market Forecast
  
  • Prospects for BlackBerry and iPhone in China
    
  • Drivers and Constraints
    
  • Shipment Forecasts
    
• Methodology
  
  • Survey Methodology
    
• Glossary
  
• Related In-Stat Reports
  

List of Tables

• Table 1. “Stock Smartphone” Model List
  
• Table 2. GPS-Enabled Handset List
  
• Table 3. China Smartphone Market Shipment Forecast, 2005–2012 (Units in Millions)

List of Figures

• Figure 1. Smartphone Market Shipment Forecast, 2005–2012 (Units in Thousands)
  
• Figure 2. Brand of Smartphone Used
  
• Figure 3. OS and Brand of Smartphone
  
• Figure 4. Applications Used
  
• Figure 5. Smartphone User Satisfaction
  
• Figure 6. Will You Purchase a Smartphone Again?
  
• Figure 7. Key Criteria for Next Smartphone Purchase
  
• Figure 8. How Much Are You Willing to Pay for Your Next Smartphone (US$)?
  
• Figure 9. China Smartphone Market Shipment: 2007, Breakdown by OS (Units in Thousands)