In This Update

  • Introduction to Update
  • Executive Summary
    • 50 to 54 Age Group
    • 55 to 64 Age Group
    • 65+ Age Group
  • Older (50 and Older) Adult Demographics
  • Expenditures and Usage
    • Monthly Voice and Data Expenditures
      • Prepaid Usage
    • Family Plans
    • Multiple Handsets
  • Current and Future Spending on Wireless Phones
    • Historical Spending Trends
    • Wireless Phone Features
  • Consumer Loyalty and Satisfaction
  • Mobile Data
    • Spending on Mobile Applications
  • Conclusions
  • Methodology

List of Tables

  • Table 1. Customer Satisfaction with Wireless Provider by Age Segment
  • Table 2. Summary of Findings
  • Table 3. Technologies Used by Respondents
  • Table 4. Historical Total Mean Monthly Wireless Spending 2004–2007
  • Table 5. Prepaid vs. Postpaid Spending by Age Group
  • Table 6. Incidence of Family- or Group-Rate Plan among Respondents
  • Table 7. Mean Number of Family Members on Family- or Group-Rate Plan
  • Table 8. Phone Features in Current Handset
  • Table 9. Features Users Would Pay More For in Next Handset (Base: Planning to Purchase New Phone within Two Years)
  • Table 10. Historical Total Customer Satisfaction
  • Table 11. Customer Satisfaction by Age Distribution
  • Table 12. Current Use of Mobile Data on Wireless Phone
  • Table 13. Applications Accessed in the Previous 12 Months (Base: Respondents Who Reported Using Mobile Data)

List of Figures

  • Figure 1. Mean Income for Full-Time Workers and Survey Respondents
  • Figure 2. Monthly Minutes Used
  • Figure 3. Respondents Who Use More Than One Mobile Phone
  • Figure 4. Historical Mean Phone Purchase Price 2004–2007
  • Figure 5. Mean Spending on Current Wireless Phone vs. Mean Spending on Future Wireless Phone
  • Figure 6. Months Since Phone Purchase vs. Months Until Next Phone Purchased
  • Figure 7. Users Planning to Switch Carriers in the Next 12 Months
  • Figure 8. Respondents Using and Paying for Mobile Data Services
  • Figure 9. Monthly Spending on Mobile Data