Table of Contents

• Executive Summary
  
• Introduction
  
• The Global Smartphone Marketplace
  
  • Historical Sales of Smartphone Operating Systems
    
  • Functional Roles for Smartphones
    
    • Desktop/Laptop Computer Extension
      
    • Laptop Replacement
      
    • Manufacturing Convenience for Feature Phones
      
    • Desktop Phone Replacement
      
    • Estimate of Primary Smartphone Applications
      
• Smartphone OSs and their Global Ecosystems
  
  • Development Application Environments
    
    • Java Mobile Edition
      
    • BREW
      
  • Smartphone OS Developer Ecosystems
    
    • Symbian
      
    • Palm
      
    • BlackBerry OS
      
    • Windows Mobile
      
    • Mobile Linux
      
• Characteristics of US Smartphone Users
  
  • Usage by Smartphone Owners
    
    • Applications among Smartphone Users
      
    • Sales Channels
      
  • Behavior of Smartphone Users That Upgraded
    
• Characteristics of Non-Users
  
• Smartphone Future and Forecast
  
• Methodology
  
  • Survey Demographics
    
• Glossary
  
• Related In-Stat Reports
  

List of Tables

• Table 1. Global Sales of Smartphone Operating System Licenses (Units in Thousands)
  
• Table 2. Smartphone Prices Listed as of September 2007
  
• Table 3. Smartphone Forecast by Smartphone OS Type (Units in Millions)

List of Figures

• Figure 1. Conservative and Optimistic Forecast for Smartphone OS Sales (Units in Millions)
  
• Figure 2. Relative Proportion of Primary Applications Among Global Smartphone Users in 2007
  
• Figure 3. Units Sales of Smartphones and Laptop Computers in 2006 (Units in Millions)
  
• Figure 4. Smartphone OS Among US Respondents
  
• Figure 5. Smartphone OS Market Share Among US Respondents
  
• Figure 6. US ARPU Comparison for Smartphone and Feature Phone Users by Travel Amount
  
• Figure 7. Brand of Smartphone Carried by Respondents in 2006 and 2007
  
• Figure 8. Priorities Smartphone Users Gave for Choosing a Smartphone
  
• Figure 9. Number of Applications Smartphone Users Have Downloaded
  
• Figure 10. Applications Downloaded by Smartphone Users 20
  
• Figure 11. Source of Smartphone for all Smartphone Brands
  
• Figure 12. Sales Channel for Smartphones Sold in the US in 2006 and 2007
  
• Figure 13. Sales Channel Used to Acquire Smartphone by Smartphone Brand
  
• Figure 14. Loyalty to Operator, OS, and Phone Brand when Upgrading
  
• Figure 15. OS Loyalty by Smartphone OS
  
• Figure 16. Smartphone OSs Used by Palm Treo Users for 2006 and 2007
  
• Figure 17. Justification for Not Using a Smartphone (Multiple Answers Allowed)
  
• Figure 18. Benefits Smartphone Users Cite in 2005, 2006, and 2007
  
• Figure 19. Respondents Perception of the Extra Cost of a Smartphone
  
• Figure 20. Maximum Amount Respondents Would be Willing to Pay Extra for a Smartphone
  
• Figure 21. Distribution of the Gap between the Expected Price of Smartphones and their Willingness to Pay Extra Among US Smartphone Non-Users
  
• Figure 22. Likelihood of Buying a Smartphone Next Time Respondents Upgrade Among US Smartphone Non-Users
  
• Figure 23. Smartphone OS Unit Sales Growth Globally (Units in Millions)
  
• Figure 24. Global Smartphone OS Units Sales—Conservative and Optimistic Forecasts
  
• Figure 25. Age of Respondent
  
• Figure 26. Operator Usage Among US Respondents
  
• Figure 27. Industries Which Employ the Respondents
  
• Figure 28. Size of Business that Employs the Respondent
  
• Figure 29. Amount of Travel Among Respondents