Table of Contents

  • Executive Summary
  • Introduction
  • Methodology
  • Current Experience With Wireless Broadband
    • Current Usage
    • Reasons for Being Discouraged From Using Public Wireless Broadband
    • What People Like Most and Least About Cellular Data
    • What People Like Most and Least About Wi-Fi
    • Usage Trends
    • Willingness to Pay
  • Service Selection
    • Criteria Used to Select Wireless Broadband Provider
    • Choosing Between Cellular, Wi-Fi, and WiMAX
      • When Not Considering Price or Usage Restrictions
      • When Considering Price and Usage Restrictions
  • Marketing WiMAX
    • What People Find Attractive About the Service
    • Willingness to Pay for Device
    • Competitive Threat to Fixed Broadband Services
  • Recommendations

List of Tables

  • Table 1. Reasons for Being Discouraged From Using Wireless Broadband, by Primary Access Device
  • Table 2. Reasons for Being Discouraged From Using Wireless Broadband, by Technology Adoption Curve
  • Table 3. 3G Cellular Attributes Most Liked by Respondents, by Primary Access Device
  • Table 4. 3G Cellular Attributes Most Liked by Respondents, by Who Pays for the Service
  • Table 5. 3G Cellular Attributes Least Liked by Respondents, by Primary Access Device
  • Table 6. 3G Cellular Attributes Least Liked by Respondents, by Who Pays for the Service
  • Table 7. Wi-Fi Attributes Most Liked by Respondents, by Primary Access Device
  • Table 8. Wi-Fi Attributes Least Liked by Respondents, by Primary Access Device
  • Table 9. Wi-Fi Attributes Least Liked by Respondents, Technology Adoption Curve
  • Table 10. Expectations for Using Public Wireless Broadband in 2008 versus 2007, by Primary Access Device
  • Table 11. Expectations for Using Public Wireless Broadband in 2008 versus 2007, by Who Pays for the Service
  • Table 12. Who Pays for Wireless Broadband, by Primary Access Device
  • Table 13. Willingness to Pay for Wireless Broadband, by Primary Access Device
  • Table 14. Criteria Used in Selecting Wireless Broadband, by Primary Access Device
  • Table 15. Most Important Criterion Used in Selecting Wireless Broadband, by Who Pays for the Service
  • Table 16. Wireless Broadband Service Descriptions
  • Table 17. Wireless Broadband Service Respondents Most Preferred, by Primary Access Device
  • Table 18. Wireless Broadband Service Respondents Most Preferred, by Primary Access Device—Tap Panel
  • Table 19. Wireless Broadband Service Respondents Most Preferred, by Who Pays for the Service
  • Table 20. Wireless Broadband Service Descriptions, With Usage Limits and Pricing
  • Table 21. Wireless Broadband Service Respondents Most Preferred, When Factoring Usage Limits and Pricing—by Primary Access Device
  • Table 22. Wireless Broadband Service Respondents Most Preferred, When Factoring Usage Limits and Pricing—by Who Pays for the Service
  • Table 23. Why Consumer Would Want WiMAX, by Primary Access Device
  • Table 24. Why Consumers Would Want WiMAX, by Who Pays for the Service
  • Table 25. Interest in a Wireless Broadband Service that Allows Them to Connect Multiple Devices, by Primary Access Device
  • Table 26. Willingness to Switch Current Broadband Provider for One That Combines Home and Away Access, by Primary Access Device

List of Figures

  • Figure 1. Previous Experience Accessing Wireless Broadband in Public
  • Figure 2. Reasons for Not Having Previously Used Wireless Broadband in Public
  • Figure 3. Reasons for Being Discouraged From Using Wireless Broadband
  • Figure 4. 3G Cellular Attributes Most Liked by Respondents
  • Figure 5. 3G Cellular Attributes Least Liked by Respondents
  • Figure 6. Wi-Fi Attributes Most Liked by Respondents
  • Figure 7. Wi-Fi Attributes Least Liked by Respondents
  • Figure 8. 2006 versus 2007 Public Wireless Broadband Usage
  • Figure 9. Expectations for Using Public Wireless Broadband in 2008 versus 2007
  • Figure 10. Who Pays for Wireless Broadband—General Consumer Survey
  • Figure 11. Who Pays for Wireless Broadband—TAP Survey
  • Figure 12. Criteria Used in Selecting Wireless Broadband
  • Figure 13. Most Important Criterion Used in Selecting Wireless Broadband
  • Figure 14. Criteria Used in Selecting Wireless Broadband
  • Figure 15. Most Important Criterion Used in Selecting Wireless Broadband
  • Figure 16. Percent of Respondents Showing Some Level of Interest in 3G Cellular, Wi-Fi, or WiMAX
  • Figure 17. Wireless Broadband Service Respondents Most Preferred
  • Figure 18. Percent of Respondents Showing Some Level of Interest in 3G Cellular, Wi-Fi, or WiMAX
  • Figure 19. Wireless Broadband Service Respondents Most Preferred
  • Figure 20. Percent of Respondents Showing Some Level of Interest in 3G Cellular, Wi-Fi, or WiMAX When Factoring Usage Limits and Pricing
  • Figure 21. Wireless Broadband Service Respondents Most Preferred, When Factoring Usage Limits and Pricing
  • Figure 22. Percent of Respondents Showing Some Level of Interest in 3G Cellular, Wi-Fi, or WiMAX, When Factoring Usage Limits and Pricing
  • Figure 23. Wireless Broadband Service Respondents Most Preferred, When Factoring Usage Limits and Pricing
  • Figure 24. Why Consumers Would Want WiMAX
  • Figure 25. Interest in a Wireless Broadband Service That Allows Them to Connect Multiple Devices
  • Figure 26. Price Respondents are Willing to Pay Extra for a Laptop with WiMAX
  • Figure 27. Willingness to Switch Current Broadband Provider for One That Combines Home and Away Access
  • Figure 28. Source of Clearwire’s Customer Base
  • Figure 29. Willing to Pay Current Home Broadband Provider for Wireless Broadband
  • Figure 30. Preferred Wireless Broadband Pricing Method