Table of Contents

  • Executive Summary
  • Online Video Begins to Become Mainstream
    • All Content is Delivered as Part of a “Media Bundle"
  • US Surve
  • Forecasts
    • US Online Video Viewers
    • US Online Pay Services
      • The Subscription Bundle Appears to be the Near-Term Winner
      • Forecast for the Value of US Online Rentals and Purchases
      • US Revenue from Professional Content (Ad-Based)
    • World Market for Online Video
  • Methodology
  • Related In-Stat Reports

List of Tables

  • Table 1. Reasons Respondents Do Not Rent and/or Purchase Online Video
  • Table 2. US Revenue and Annual ARPU for Purchased and/or Rented Online Video
  • Table 3. Total Worldwide Revenue for Online Video

List of Figures

  • Figure 1. Worldwide Revenues for Online Video
  • Figure 2. Types of Online Video Watched by Respondents
  • Figure 3. Respondents’ Preference When Buying Movies to Own
  • Figure 4. Respondents’ Habits for Purchasing or Renting Online Video
  • Figure 5. Average Number of Online Videos Respondents Purchased/Rented per Month
  • Figure 6. Penetration of Online Video Among US Broadband Users
  • Figure 7. Percentage of Online Video Consumption by Age Group
  • Figure 8. Breakout by Age of US Online Video Viewers
  • Figure 9. Consumer Types for Bundle Example
  • Figure 10. Online Video or Brick and Mortar Rentals
  • Figure 11. Bundling and Subscription Model
  • Figure 12. Hybrid Subscription Plan
  • Figure 13. Forecast for Percentage of Adults Who Rent and/or Purchase Online Video
  • Figure 14. US Revenue and Annual ARPU for Purchased and/or Rented Online Video
  • Figure 15. Revenue from Ad-Based Professional Online Video