In This Update

  • Executive Summary
  • Introduction
  • An Overview of Social Networking
  • US Social Networking Marketplace
    • User Segmentation
    • Top Social Networking Sites in the US
  • Monetization of Social Networking
    • Advertising Sales
    • Subscription Fees and Premium Content
    • Access to Member Information
    • Market Data
    • Merchandising
    • Virtual Merchandise
    • Sponsorship
    • Micropayments
    • Affiliate Merchandising
  • Survey Data
    • Premium Services
    • Mobile Social Networking Data Breakout
  • US Social Networking Forecast
  • Conclusions
  • Methodology

List of Tables

  • Table 1. Survey Targets by Age versus Actual Responses
  • Table 2. Reasons for Visiting Online Social Networking Sites
  • Table 3. Respondents’ Online Social Networking Sites Visited Regularly by Age
  • Table 4. Respondents’ Online Social Networking Sites Visited Regularly by Gender
  • Table 5. Types of People Respondents Might Be Willing to Meet Offline (Base: Respondents Who Visit Online Social Networking Sites)
  • Table 6. Premium Features/Services Currently Purchased
  • Table 7. Monthly Average Amount Spent on Premium Services/Features (Base: Respondents Currently Paying for Premium Services/Features)
  • Table 8. Likelihood of Paying For Premium Services/Features (Base: Respondents Currently Not Paying for Premium Services)
  • Table 9. Reasons Respondents Would Not Consider Paying for Premium Services/Features on an Online Networking or Video Site
  • Table 10. Respondents Using a Mobile Phone to Participate in Online Social Networking or Video Sites
  • Table 11. Mobile Device Features Used on Online Social Networking and/or Video Site
  • Table 12. Reasons Cited for Not Using a Mobile Phone to Access Online Social Networking and/or Video

List of Figures

  • Figure 1. US Social Networking User Forecast 2008–2012
  • Figure 2. Xanga Member Tattoo
  • Figure 3. Facebook Pixel Gifts
  • Figure 4. Percentage of Respondents Who Visit Online Social Networking Sites
  • Figure 5. Percentage of Respondents Who Watch Online Video
  • Figure 6. Participation in Social Networking and Online Video Viewing By Age
  • Figure 7. Female Motivations Cited for Online Social Networking
  • Figure 8. Male Motivations Cited for Online Social Networking
  • Figure 9. Types of People Respondents Might Be Willing to Meet Offline (Base: Respondents Who Visit Online Social Networking Sites)
  • Figure 10. Top Reasons Respondents Visit Online Social Networking Sites (Base: Respondents Who Use a Mobile Device for Social Networking)
  • Figure 11. US Social Networking User Forecast 2008–2012