Table of Contents

  • Executive Summary
  • Introduction
  • Characteristics of US Smartphone Users
    • Smartphone Ownership
      • What About the iPhone?
      • Downloaded Applications Among Smartphone Users
      • Sales Channels
    • Behavior of Smartphone Users That Bought Another Smartphone
    • Characteristics of Non-Users of Smartphones
      • Smartphone Plans for the Future
  • Smartphone Security
  • The Global Smartphone Marketplace
  • Smartphone Future and Forecast
  • Methodology
    • Survey Demographics
  • Glossary
  • Related In-Stat Reports

List of Tables

  • Table 1. Historical Growth in Unit Sales of Global Smartphone OS
  • Table 2. Global Smartphone Forecast by Smartphone OS Type, 2005–2013 (Units in Millions)
  • Table 3. Global Forecast for Smartphones as Share of Total Cellphones, 2007–2013 (Units in Millions)
  • Table 4. Global Forecast for Smartphones by Major Geographic Regions, 2008–2013 (Units in Millions)

List of Figures

  • Figure 1. Percentage of US Respondents That Plan to Obtain a Smartphone the Next Time They Upgrade, 2005–2008
  • Figure 2. Smartphone and Mobile Phone Ownership Among US Respondents, 2006–2008
  • Figure 3. Smartphone OS Market Share of Installed Base Among US Respondents, 2008
  • Figure 4. Smartphone OS Market Share Among US Respondents, 2006–2008
  • Figure 5. Reasons US Respondents Use a Smartphone, 2006–2008 (Multiple Answers Allowed)
  • Figure 6. Interest in the iPhone Among US Respondents
  • Figure 7. Number of Applications Downloaded by Smartphone Users, 2006–2008
  • Figure 8. Number of Applications US Smartphone Users Have Downloaded by Smartphone OS, 2008
  • Figure 9. Source of Smartphone for All Smartphone Brands, 2008
  • Figure 10. Sales Channel for Smartphones Sold in the US, 2006–2008
  • Figure 11. Sales Channel by Smartphone OS Among US Respondents, 2007–2008
  • Figure 12. Mean Priorities US Respondents Gave When Upgrading Their Smartphone, 2006–2008
  • Figure 13. Loyalty to Wireless Operator and OS When Acquiring a New Smartphone, 2006–2008
  • Figure 14. Loyalty to Smartphone OS Among US Users That are Upgrading by OS, 2007–2008
  • Figure 15. Reasons for Not Using a Smartphone Among US Respondents, 2006–2008 (Multiple Answers Allowed).
  • Figure 16. Likelihood of Buying a Smartphone Next Time Respondents Upgrade Among US Respondents, 2006–2008
  • Figure 17. Respondents Perception of the Extra Cost of a Smartphone, 2007–2008 (US$)
  • Figure 18. Maximum Amount Respondents Would be Willing to Pay Extra for a Smartphone, 2007–2008 (US$)
  • Figure 19. Approaches to Security of Cellphone Among US Respondents Concerned With Security, 2008 (Multiple Answers Allowed)
  • Figure 20. Annual Average Loss of Cellphones Among US Respondents by Nature of Concern for Security, 2008
  • Figure 21. Use of Passwords on Cellphone Among US Respondents That are Concerned About Security, by Size of Business, 2008
  • Figure 22. Perception of Ownership of Data on a Smartphone Among US Respondents, 2008
  • Figure 23. Global Smartphone OS Unit Sales Growth Globally, 2005–2013 (Units in Millions)
  • Figure 24. Global Smartphone OS Units Sales—Conservative vs. Optimistic Forecasts, 2008–2012 (Units in Millions)
  • Figure 25. Age of US Respondents
  • Figure 26. Wireless Usage Among US Respondents by Operator
  • Figure 27. Industries That Employ the Respondents
  • Figure 28. Size of Businesses That Employ the Respondents