- Executive Summary
- Introduction
- Characteristics
of US Smartphone Users
- Smartphone
Ownership
- What About
the iPhone?
- Downloaded
Applications Among Smartphone Users
- Sales Channels
- Behavior of
Smartphone Users That Bought Another Smartphone
- Characteristics
of Non-Users of Smartphones
- Smartphone
Plans for the Future
- Smartphone Security
- The Global Smartphone
Marketplace
- Smartphone Future
and Forecast
- Methodology
- Glossary
- Related In-Stat
Reports
- Table 1. Historical
Growth in Unit Sales of Global Smartphone OS
- Table 2. Global
Smartphone Forecast by Smartphone OS Type, 20052013 (Units in
Millions)
- Table 3. Global
Forecast for Smartphones as Share of Total Cellphones, 20072013
(Units in Millions)
- Table 4. Global
Forecast for Smartphones by Major Geographic Regions, 20082013
(Units in Millions)
- Figure 1. Percentage
of US Respondents That Plan to Obtain a Smartphone the Next Time They
Upgrade, 20052008
- Figure 2. Smartphone
and Mobile Phone Ownership Among US Respondents, 20062008
- Figure 3. Smartphone
OS Market Share of Installed Base Among US Respondents, 2008
- Figure 4. Smartphone
OS Market Share Among US Respondents, 20062008
- Figure 5. Reasons
US Respondents Use a Smartphone, 20062008 (Multiple Answers Allowed)
- Figure 6. Interest
in the iPhone Among US Respondents
- Figure 7. Number
of Applications Downloaded by Smartphone Users, 20062008
- Figure 8. Number
of Applications US Smartphone Users Have Downloaded by Smartphone OS,
2008
- Figure 9. Source
of Smartphone for All Smartphone Brands, 2008
- Figure 10. Sales
Channel for Smartphones Sold in the US, 20062008
- Figure 11. Sales
Channel by Smartphone OS Among US Respondents, 20072008
- Figure 12. Mean
Priorities US Respondents Gave When Upgrading Their Smartphone, 20062008
- Figure 13. Loyalty
to Wireless Operator and OS When Acquiring a New Smartphone, 20062008
- Figure 14. Loyalty
to Smartphone OS Among US Users That are Upgrading by OS, 20072008
- Figure 15. Reasons
for Not Using a Smartphone Among US Respondents, 20062008 (Multiple
Answers Allowed).
- Figure 16. Likelihood
of Buying a Smartphone Next Time Respondents Upgrade Among US Respondents,
20062008
- Figure 17. Respondents
Perception of the Extra Cost of a Smartphone, 20072008 (US$)
- Figure 18. Maximum
Amount Respondents Would be Willing to Pay Extra for a Smartphone, 20072008
(US$)
- Figure 19. Approaches
to Security of Cellphone Among US Respondents Concerned With Security,
2008 (Multiple Answers Allowed)
- Figure 20. Annual
Average Loss of Cellphones Among US Respondents by Nature of Concern
for Security, 2008
- Figure 21. Use
of Passwords on Cellphone Among US Respondents That are Concerned About
Security, by Size of Business, 2008
- Figure 22. Perception
of Ownership of Data on a Smartphone Among US Respondents, 2008
- Figure 23. Global
Smartphone OS Unit Sales Growth Globally, 20052013 (Units in Millions)
- Figure 24. Global
Smartphone OS Units SalesConservative vs. Optimistic Forecasts,
20082012 (Units in Millions)
- Figure 25. Age
of US Respondents
- Figure 26. Wireless
Usage Among US Respondents by Operator
- Figure 27. Industries
That Employ the Respondents
- Figure 28. Size
of Businesses That Employ the Respondents
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