• Agenda
• Definitions
• Summary of Conclusions
• Summary of Conclusions (2)
• Summary of Conclusions (3)
• Introduction
• Co-Existence Will Be The Dominant Market Trend
• Multi-Device/Multi-Screen/Multi-Platform Is the Future
• Internet Content Consumption/Activities Performed At Least Once Per Week
• Online Video Content Suppliers Split Between PC and Web-to-TV Consumption
• TV Content Viewing Alternatives
• Digital Media Players
• Modest Interest in Purchasing Blu-ray Devices
• Other Media Adapters
• Blu-ray Devices Will Dominate the Market
• Gaming Console Penetration Of US BB HHs, by Model
• Popularity of Using Gaming Consoles with Online Video Streaming Services is Growing
• Watching Video on TV via the Gaming Console
• Using The Gaming Console With A Video Streaming Service Is For Under 35 HHs
• Gaming Consoles Will Become Home Entertainment Hub Devices
• Media Center PCs
• Cross Media Server Software
• Distributing Content Over Home Networks Has Value to Consumers
• Media Center PCs Will Be Crucial to the Growth of Home Networking
• Web-Enabled TVs
• Anysource Media: Web-Enabled TV
• Strong Interest in Network-Enabled TVs
• Sezmi: Cable TV Bypass
• Daily Media: Broadcast+Web
• Zillion TV: Web 2.0 TV
• Evolving Pay-TV Platforms
• Web-Enabled TVs/STBs Make It Simple
• Other Key Factors Impacting the Web-To-TV Video Market
• Content Optimized for Specific Content Delivery Networks
• The Evolving Internet Video on the TV Market
• Internet Behavior Defines Future TV Viewership
• Power Users Drive New Technology and App Adoption: Including Internet Video on the TV
• Technology Adoption Behavior and Application Usage Are Separate Criteria
• Online TV Viewing Is Additive to Current Pay-TV Services
• Consumers Prefer Streaming Content From the Internet
• Web-to-TV Has Already Surpassed Pay-Per-View
• Strong Overlap Between TV and PC Activities for Power Users
• Much Less Overlap Between TV and PC Activities for Social Users
• Modest Interest in Moving Video Content to Other Devices
• TV vs. Online: Which Offers Better Revenue Opportunities?
• TV Ads Much More Effective Than Online
• Content From Everywhere Will Prevail
• Shift to Web-Enabled TVs/STBs in 2011
• Rapid Growth in Video Streaming Is Anticipated
• Streaming and Rental Services Will Dwarf Video Downloads
• Web-to-TV Market Takes Off in 2011
• Final Thoughts
• Related In-Stat Research

List of Figures