Table of Contents

  • Executive Summary
  • A Category is Born: Application Marketing
    • What has Changed?
    • What is Smartphone Application Marketing?
    • Marketing Applications
      • Sample iPhone Applications
    • iPhone and Smartphone
    • Market Reach
  • US User Survey
  • Cellphone and Smartphone Forecasts
    • Market Reach for Smartphone Application Marketing
    • Smartphone Users Dominate Online and Premium Usage
  • Conclusions
    • Mobile Internet Browsing
    • Application Marketing
  • Companies and Practices
    • Medialets
    • Zumobi
    • Mobile Posse
    • Transpera
    • MobiTV
  • Methodology
    • TAP Survey
    • Consumer Wireless Mobility Survey
    • Companies Interviewed for this Research
  • Related In-Stat Reports

List of Tables

  • Table 1. Global Smartphone Forecast, 2008–2013 (Units in Thousands)
  • Table 2. Expected Global Smartphone Forecast by Operating System, 2008–2013 (Units in Thousands)
  • Table 3. Global Penetration of “Application Store” OS Smartphones, 2008–2013 (Units in Thousands)
  • Table 4. US Smartphone vs. Traditional Cellphone Application Usage
  • Table 5. Marketing Application Reach by Smartphone Operating System, 2008–2013 (Units in Thousands)

List of Figures

  • Figure 1. Worldwide App Store Smartphone Forecast, 2009–2013
  • Figure 2. iPhone Marketing Applications
  • Figure 3. Reported Ownership by Cellphone Type—Three-Year Trend
  • Figure 4. Reported Smartphone Ownership by OS—Three-Year Trend
  • Figure 5. Likelihood of Purchasing a Smartphone—Three-Year Trend
  • Figure 6. Reported Application Downloads by Smartphone OS (2008 Survey)
  • Figure 7. Estimated US Users of Selected Applications; Smartphone vs. Traditional Cellphones (Users in Millions)