Table of Contents

  • Executive Summary. 1
  • The Cable Set Top Box: Why Is It Important?. 4
  • The Worldwide Cable TV Industry. 6
    • Cable Set Top Boxes: Who Needs One?. 7
  • The Cable Set Top Box Market: Another Record-Setting Year in 2008, Followed by Slowing Demand in 2009. 9
    • 2008: Booming Demand Continued. 9
    • 2009: Demand for Digital Cable Set Top Boxes Decreases. 10
  • Market and Product Development Trends. 12
    • Demand for DTA Products Jumps. 12
    • Demand in China Fuels Global Growth. 13
    • Tru2way: A Ho-Hum Effort So Far 14
    • Next-Gen Boxes: MPEG-4 and QAM + IP Hybrid Boxes Now Available. 16
  • Bill of Materials: The Digital Cable Set Top Box. 18
  • Semiconductor TAM: Digital Cable Set Top Boxes. 22
  • Digital Cable Set Top Boxes: Manufacturer Product Margins. 23
  • Cable Set Top Box Manufacturers. 25
    • Motorola. 25
    • Cisco Systems. 28
    • ADB. 30
    • ChangHong. 30
    • Coship. 31
    • DVN Holdings. 31
    • HUMAX. 31
    • Jiuzhou. 32
    • Pace Micro Technology. 32
    • Panasonic. 33
    • Samsung. 34
    • Skyworth. 34
    • Thomson. 34
  • Manufacturer Market Shares: Digital Cable Set Top Boxes. 36
  • Forecasts: Cable Set Top Boxes. 37
    • The Cable Set Top Box Market: Tracking Potential Growth Scenarios. 37
    • Forecast Overview. 38
    • Worldwide Unit Shipments. 39
    • Worldwide Revenues. 42
  • Methodology. 44
  • Related In-Stat Reports. 47

List of Table

  • Table 1. The US Cable TV Industry: Current Statistics. 6
  • Table 2. US Cable TV Households with Cable Set Top Boxes. 7
  • Table 3. Digital Cable Set Top Boxes in China: Unit Shipment Forecast, 2007–2013 (Units in Thousands) 14
  • Table 4. Bill of Materials Forecast: The Basic Digital Cable Set Top Box, 2008–2013. 19
  • Table 5. Bill of Materials Forecast: The Advanced Digital Cable Set Top Box, 2008–2013. 20
  • Table 6. Bill of Materials Forecast: The PVR-Enabled Digital Cable Set Top Box, 2008–2013. 21
  • Table 7. Bill of Materials Forecast: The HD-Capable Digital Cable Set Top Box, 2008–2013. 21
  • Table 8. Bill of Materials Forecast: The MPEG-4-Enabled Digital Cable Set Top Box, 2008–2013. 21
  • Table 9. Semiconductor Components: Digital Cable Set Top Box TAM Forecast (US$ in Millions), 2008–2013. 22
  • Table 10. Cost Analysis: The Basic Digital Cable Set Top Box, 2008 and 2009. 23
  • Table 11. Cost Analysis: The Advanced Digital Cable Set Top Box, 2008 and 2009. 24
  • Table 12. Cost Analysis: The HD/PVR-Enabled Digital Cable Set Top Box, 2008 and 2009. 24
  • Table 13. Motorola: Digital Cable Set Top Box Models. 27
  • Table 14. Motorola: 2008 Digital Cable Set Top Box Unit Shipments (Units in Thousands) 27
  • Table 15. Motorola: 1H09 Digital Cable Set Top Box Unit Shipments (Units in Thousands) 28
  • Table 16. Cisco Systems: Digital Cable Set Top Box Models. 29
  • Table 17. Cisco Systems: 2008 Digital Cable Set Top Box Unit Shipments (Units in Thousands) 29
  • Table 18. Cisco Systems: 1H09 Digital Cable Set Top Box Unit Shipments (Units in Thousands) 29
  • Table 19. ADB: Digital Cable Set Top Box Models. 30
  • Table 20. HUMAX: Digital Cable Set Top Box Models. 32
  • Table 21. Pace Micro Technology: Digital Cable Set Top Box Models. 33
  • Table 22. Samsung: Digital Cable Set Top Box Models. 34
  • Table 23. Thomson: Digital Cable Set Top Box Models. 35
  • Table 24. 2008 Manufacturer Market Shares: Digital Cable Set Top Boxes. 36
  • Table 25. Worldwide Cable Set Top Box Unit Shipment Forecast, 2007–2013 (Units in Thousands) 39
  • Table 26. Unit Shipments by Geographic Region: Digital Cable Set Top Boxes, 2007–2013 (Units in Thousands) 40
  • Table 27. Cable Set Top Box Segmentation Forecast: Basic Cable Boxes vs. Advanced Cable Boxes, 2007–2013 (Units in Thousands) 40
  • Table 28. Forecast: Cable Set Top Boxes with Integrated Cable Modems, 2007–2013 (Units in Thousands) 41
  • Table 29. PVR-Enabled Digital Cable Set Top Box Unit Shipments, 2007–2013 (Units in Thousands) 41
  • Table 30. High Definition Digital Cable Set Top Box Unit Shipments by Geographic Region, 2007–2013 (Units in Thousands) 42
  • Table 31. Cable Set Top Boxes: Worldwide Revenue Forecast, 2007–2013 (US$ in Millions) 42
  • Table 32. Cable Set Top Boxes: Worldwide Revenue by Geographic Region, 2007–2013 (US$ in Millions)

List of Figures

  • Figure 1. Worldwide Digital Cable Set Top Box Unit Shipment Forecast, 2006–2013 (Units in Millions) 1
  • Figure 2. Motorola’s DCX3400 Digital Cable Set Top Box. 4
  • Figure 3. Digital Cable Set Top Boxes: Worldwide Unit Shipments, 2002–2008 (Units in Thousands) 9
  • Figure 4. Pace Micro Technology’s TDC775D Tahoe Digital Cable Set Top Box. 33
  • Figure 5. Worldwide Cable Set Top Box Unit Shipments, 2004–2013 (Units in Thousands) 39
  • Figure 6. Cable Set Top Boxes: Worldwide Revenue Forecast, 2007–2013 (US$ in Millions)