Executive Summary
Introduction
Last Year’s Consumer Electronic Purchases
What Type of Consumer Are You?
Consumer Electronic Spending Behavior, by Product Segment
- High Definition TVs
- Personal Computers (Desktop and Laptop)
- Digital Cameras
- Personal Navigation Devices
- Digital Photo Frames
- Portable Media Players
  - Future iPod Purchasers
- Mobile Phones
- E-Readers
Conclusion
Methodology
- Technology Adoption Panel
- Survey Demographics
- Gender
- Age
- Income
Related In-Stat Reports

List of Tables

Table 1. Top Five Consumer Electronic Product Categories, 2007 vs. 2008 vs. 2009
Table 2. What Consumer Electronic Products Are You Considering for Purchase During the 2009 Holiday Season?
Table 3. Did You Purchase a CE Product Last Year?
Table 4. How Much Did You Spend on Last Year’s CE Purchases?
Table 5. When Do You Make Your Holiday CE Purchases?
Table 6. Are You An Early Adopter?
Table 7. CE Product Purchase Influencers
Table 8. Which HDTV Brand Are You Considering for Purchase?
Table 9. How Much Do You Plan to Spend on Your HDTV Purchase?
Table 10. Reason for Planned HDTV Purchase
Table 11. Which PC Brand Will You Consider?
Table 12. How Much Do You Plan to Spend on Your PC Purchase?
Table 13. Reason for Planned PC Purchase
Table 14. What Factors Will Play a Key Role in Your PC Purchase?
Table 15. Which Digital Camera Brand Are You Considering for Purchase?
Table 16. How Much Do You Plan to Spend on Your Digital Camera Purchase?
Table 17. How Many Megapixels Do You Want on Your Digital Camera?
Table 18. Reason for Planned Digital Camera Purchase
Table 19. Which PND Brand Are You Considering for Purchase?
Table 20. How Much Do You Plan to Spend on Your PND Purchase?
Table 21. Reason for Future PND Purchase
Table 22. Which Digital Photo Frame Brand Are You Considering for Purchase?
Table 23. How Much Do You Plan to Spend on Your Digital Photo Frame Purchase?
Table 24. Reason for Planned Digital Photo Frame Purchase
Table 25. Which Portable Media Player Brand Are You Considering for Purchase?
Table 26. How Much Do You Plan to Spend on Your PMP Purchase?
Table 27. Reason for Planned PMP Purchase
Table 28. iPod Model Planning to Purchase
Table 29. Reason for Planned iPod Purchase over Other PMP Brands
Table 30. Which Mobile Phone Brand Are You Considering for Purchase?
Table 31. Do You Want Your Mobile Phone to Support Navigation Applications?
Table 32. Reason for Planned Mobile Phone Purchase
Table 33. Which E-Reader Brand Are You Considering for Purchase?
Table 34. How Much Do You Plan to Spend on Your E-Reader Purchase?
Table 35. Reason for Planned E-Reader Purchase
Table 36. What E-Reader Capabilities Are Of Most Interest To You?
Table 37. Gender
Table 38. Age
Table 39. Income 38