Table of Contents

  • Executive Summary
  • Market Assessment
    • Growth Enablers and Opportunities
    • Growth Inhibitors and Threats
  • Market Structure
  • Venue Analysis
    • Tier Classification
    • Paid vs. Free
    • Branded
    • In-Flight: The Emerging Venue
  • Hotspot Network Deployment
    • What is WLAN?
    • The Four Flavors of WLAN
    • Hotspot Network Architecture
  • Provider Segmentation and Analysis
    • A Complicated Market Structure
      • Network Operators
      • Intricacy of Relationships
    • Wireless Carriers
      • AT&T
    • ISPs
      • Swisscom
    • Niche Operators
    • Hotels
    • Roaming
      • Boingo
    • iPass
    • WeRoam
    • Back-End Solutions
    • Competitive Factors: Company Level
      • Success Factors
  • Deployment Strategies
    • Geographically Isolated
    • Branded
    • Venue Concentration
    • Resellers
  • Usage Profile
    • Rate and Frequency of Usage
    • Occasion for Usage
      • Personal Usage
    • Gender Gap
    • Age Matters
    • What’s It Worth?
  • Emerging Applications
    • Voice over Wi-Fi
    • Gaming
    • Mobile Apps
    • Location Based Services
    • Video
    • Back Office Applications
  • Devices
  • Business Models
    • Payment Models
      • Pay-as-You-Go vs. Prepaid and Subscription
      • Consistency of Revenue Stream
      • Free and Bundled Access
    • Customer Segmentation
    • Unmet Enterprise Opportunity
      • Wholesale versus Retail
  • Cellular Technologies: Competitive or Complementary
    • 3G vs. Wi-Fi
    • Wi-Fi vs 4G
    • Hotspots as a Mobile Service
  • Market Forecast
    • Venue Growth
      • Growth by Type of Venue
      • Growth by Region
    • Usage Growth
      • Usage By Venue Type
      • Usage by Region
      • Usage by Device Type
    • Regional Analysis
      • Asia/Pacific
      • Europe
      • North America
  • Methodology
  • Related In-Stat Reports

List of Tables

  • Table 1. Perceived Barriers to Hotspot Usage
  • Table 2. 802.11 WLAN Flavors
  • Table 3. Frequency of Hotspot Usage: Business vs. Personal
  • Table 4. Frequency of Usage: Gender Segmentation
  • Table 5. Frequency and Purpose of Usage: Age Segmentation
  • Table 6. Hotspot Usage: Income Segmentation
  • Table 7. Application Usage: User Type and Device Type Segmentation
  • Table 8. Current or Expected Hotspot Access Device
  • Table 9. Duration of Hotspot Session by Type of Access Device
  • Table 10. 3G/Wi-Fi Comparison
  • Table 11. Mobile Handsets with Embedded Wi-Fi 2007–2013 (Units in Thousands)
  • Table 12. Asia/Pacific Hotspot Venues and Usage, 2008–2013
  • Table 13. Europe Hotspot Venues and Usage, 2008–2013
  • Table 14. North American Hotspot Venues and Usage, 2008–2013

List of Figures

  • Figure 1. Hotspot Usage
  • Figure 2. Survey Respondent Anticipated Hotspot Usage
  • Figure 3. Expressed Wi-Fi Security Concerns
  • Figure 4. Hotspot Market Structure
  • Figure 5. Hotspot Classification
  • Figure 6. Usage Rates at Hotspot Venues
  • Figure 7. Type of Hotspots Used: Free vs. Fee
  • Figure 8. Conditions Where Users are Willing to Pay for Hotspot Access
  • Figure 9. Would Free Broadband Influence Choice of Venue
  • Figure 10. Typical Hotspot Architecture
  • Figure 11. Universe of Hotspot Roaming Relationships
  • Figure 12. Hotspot Deployment Strategy Value Matrix
  • Figure 13. Hotspot Usage
  • Figure 14. TAP Respondents: Under What Conditions Are Hotspots Used
  • Figure 15. Hotspot Usage: Business vs. Personal
  • Figure 16. Incidence of Enterprise Hotspot Subscription
  • Figure 17. Hotspot Services as an Influencer of Mobile Carrier Choice
  • Figure 18. Worldwide Aggregate (Thousands) and Annual Hotspot Growth (Percent), 2008–2013
  • Figure 19. Worldwide Hotspot Locations by Venue Type (Thousands), 2008–2013
  • Figure 20. Worldwide Hotspot Deployments by Region (Thousands), 2008–2013
  • Figure 21. Worldwide Hotspot Usage (Connects in Billions), 2008–2013
  • Figure 22. Worldwide Hotspot Usage by Venue Type (Millions of Connects), 2008–2013
  • Figure 23. Hotspot Usage by Region (Annual Connects in Millions), 2008–2013
  • Figure 24. Handheld vs. Laptop Connects, 2008–2013