IN0904557CM

Table of Contents

Executive Summary
Some Historical Perspective on Economic Turmoil
- Reed Business Webinar Series Provides Insights into the Turnaround
US Consumer Attitudes about Current Economic Situation
- Employment Status and Confidence
How Has Your Personal Wealth Changed
How Will Spending Change on Communications Services
- Spending On Subscription-TV Services
- Spending on Broadband Services
- Spending on Mobile Services
- Estimate of Annual Decrease in Spending on Pay-TV, Broadband, and Mobile Services by Household Income Group
How Will General Consumer Spending Change, by Season
TV Viewing Habits by Gender, by Income, and by Age
- What Males are Watching on a Schedule
- What Females are Watching on a Schedule
Multitasking While Watching TV
- Overall Comparisons by Gender
- Females Multitasking While Watching TV, by Age
- Males Multitasking While Watching TV, by Age
- Multitasking by Gender, Ages 18–34
- Multitasking by Gender, Ages 35–49
- Multitasking by Gender, 50 to 65+
- Estimate of Number of TV Viewers Multitasking While Watching TV
Why Multitasking Is an Important Issue
Harris Dynacast Solution Marries TV With Live Web Portals
- Dynacast Makes the Web a “Lean Back” Experience
Netbook PCs and Mobile Internet Devices May Be an Opportunity
Consumer Interest in “Lite” Subscription-TV Services
- Sezmi TV
- Daily Media.TV
- Estimate for Number of Consumers Interested in “Lite” Subscription-TV
Methodology
- More Detailed Data From This Survey is Available
Related In-Stat Reports

List of Tables

Table 1. How Worried Are You about Employment Situation, by Gender and by Income
Table 2. Confidence in Finding a Job Within Six Months, by Gender and by Income
Table 3. How Has Your Personal Wealth Changed, by Gender and by Income
Table 4. Changes in Spending on Subscription-TV, by Gender and by Income
Table 5. Changes in Spending on Broadband, by Gender and by Income
Table 6. Changes in Spending on Mobile Services, by Gender and by Income
Table 7. Estimate of Monthly and Annual Decrease in Spending (Households in Millions, US$ in Millions)
Table 8. How Will Overall Spending Change for Holidays, by Gender and by Income
Table 9. How Will Overall Spending Change for Winter, by Gender and by Income
Table 10. How Will Overall Spending Change for Spring, by Gender and by Income
Table 11. Comparison of Spending Plans by Quarter, by Gender
Table 12. Programming Genres Male Respondents Watch “Live,” by Income
Table 13. Programming Genres Female Respondents Watch “Live,” by Income
Table 14. Females Compared with Males for Live Programming, by Genre and by Income
Table 15. Multitasking While Watching TV, by Gender and by Income
Table 16. Females Multitasking While Watching TV, by Age
Table 17. Males Multitasking While Watching TV, by Age
Table 18. Multitasking by Gender, Ages 18–34
Table 19. Multitasking by Gender, Ages 35–49
Table 20. Multitasking by Gender, 50 to 65+
Table 21. Estimate of US TV Viewers Multitasking, by Gender and Age (Number of People in Category, in Millions, Percentage in Percent)
Table 22. Estimate of Males Over 50, Sitting Still But Not Using a PC
Table 23. Female Interest in “Lite” Subscription-TV Service, by Age Group
Table 24. Male Interest in “Lite” Subscription-TV Service, by Age Group

List of Figures

Figure 1. How Respondents Get International News and Information, by Gender and by Income
Figure 2. How Worried Are You About Employment Situation, by Income
Figure 3. Confidence in Finding a Job Within Six Months, by Income
Figure 4. How Has Your Personal Wealth Changed, by Income
Figure 5. Changes in Spending on Subscription-TV, by Income
Figure 6. Changes in Spending on Broadband, by Income
Figure 7. Changes in Spending on Mobile Services, by Income
Figure 8. Estimate of Annual Decrease in Spending by Income Level (US$ in Millions)
Figure 9. How Will Overall Spending Change for Holidays, by Income
Figure 10. How Will Overall Spending Change for Winter, by Income
Figure 11. How Will Overall Spending Change for Spring, by Income
Figure 12. Comparison of Spending Plans by Quarter, by Gender
Figure 13. Programming Genres Male Respondents Watch “Live,” Sorted by Income
Figure 14. Programming Genres Male Respondents Watch “Live,” Sorted by Genre
Figure 15. Programming Genres Female Respondents Watch “Live,” Sorted by Income
Figure 16. Programming Genres Female Respondents Watch “Live,” Sorted by Genre
Figure 17. Multitasking While Watching TV, by Gender
Figure 18. Multitasking While Watching TV, by Income
Figure 19. Multitasking While Watching TV, by Activity and Income
Figure 20. Females Multitasking While Watching TV, by Age
Figure 21. Males Multitasking While Watching TV, by Age
Figure 22. Multitasking by Gender, Ages 18–34
Figure 23. Multitasking by Gender, Ages 35–49
Figure 24. Multitasking by Gender, 50 to 65+
Figure 25. Estimate of US TV Viewers Multitasking, by Gender and Age (Number of People in Category, in Millions)
Figure 26. Broadband Penetration Versus TV Delivery System Penetration Through 2013
Figure 27. Comfortable Recliner With Built-In Computer Table
Figure 28. Female and Male Interest Level in “Lite” Subscription-TV Service, by Age