Table of Contents

  • Executive Summary
  • Huge Potential for Netbooks in China
    • Definition
    • Market Size
  • Netbooks Heavily Promoted by 3G Operators
  • China Mobile Promoting TD-SCDMA Netbooks
    • TD-SCDMA Network
      • TD-SCDMA End-Devices
      • Data Service Strategy: Subsidies to Drive Early Adoption
    • China Unicom Confident in WCDMA Network
      • WCDMA Network
      • WCDMA End-Devices
      • Data Service Strategy: WCDMA Network Benefits
    • China Telecom Promoting Netbooks Without Embedded Data Cards
    • CDMA2000 EV-DO Network
    • CDMA2000 EV-DO End Devices
    • Data Service Strategy: Large User Base for CDMA2000 1X Data Cards
  • Netbook Value Chain: Intense Competition
    • Chipset Vendor Analysis
      • x86-Based
      • ARM-Based
    • OEM Analysis
    • Operating System Analysis
    • Operator Analysis
    • Channels
      • China Mobile’s Netbook Channels
      • China Telecom’s Netbook Channels
  • Analysis of Key Player Strategies
    • Chipsets
      • Intel to Control Netbook Market
      • ARM Offers Lower Price but Only Supports Linux
      • VIA Will Try to Keep 15% of Netbook Market
    • Operating Systems
      • Google Android More Suitable for ARM-Based Chipsets
      • Google Chrome to Compete With Windows
      • RedFlag Linux to Work With Operators on Customized OS
    • End-Device Vendors
      • Lenovo
      • Dell
      • HP
      • Tsinghua Tongfang.
    • Outlook for Shanzhai Netbooks Grim
  • Netbook Market Forecasts
    • Market Drivers
    • Market Barriers
    • Key Market Assumptions
    • Shipments Forecast
  • Glossary
  • Related In-Stat Reports

List of Table

  • Table 1. China Mobile’s TD-SCDMA Netbook Subsidies
  • Table 2. China Mobile’s TD-SCDMA Netbook Data Fees
  • Table 3. China Unicom’s WCDMA Netbook Subsidies
  • Table 4. China Unicom’s WCDMA Network Data Fees
  • Table 5. Operator Strategies for 3G and Mobile Internet
  • Table 6. ARM-Based Platform Providers
  • Table 7. Lenovo’s Netbook Product List
  • Table 8. Dell’s Netbook Product List
  • Table 9. HP’s Netbook Product List
  • Table 10. Tsinghua Tongfang’s Netbook Product List
  • Table 11. Shanzhai Netbook Cost

List of Figures

  • Figure 1. China’s Netbook Shipments Forecast, 2008–2013 (in Millions)
  • Figure 2. China’s 2008 PC Shipments (in Millions)
  • Figure 3. China Mobile’s 3G Network Coverage Plan, 2009–20115
  • Figure 4. China Mobile’s 3G Subscriber Growth Plan, 2009–2011 (in Millions)
  • Figure 5. China Unicom’s 3G Network Coverage Plan, 2009–2011
  • Figure 6. China Unicom’s 3G Subscriber Growth Plan, 2009–2011 (in Millions)
  • Figure 7. China Telecom’s 3G Network Coverage Plan, 2009–2011
  • Figure 8. China Telecom’s 3G Subscriber Growth Plan, 2009–2011 (in Millions)
  • Figure 9. China’s Netbook Value Chain
  • Figure 10. China Mobile’s Netbook Channels
  • Figure 11. China Telecom’s Netbook Channels
  • Figure 12. ARM Chipset Roadmap
  • Figure 13. ARM-Supported Linux OS Ecosystem
  • Figure 14. Overview of China’s PC and Mobile Internet Users (2008)
  • Figure 15. Mobile Internet User Growth, 2007–2008 (in Millions)
  • Figure 16. Main Problems With Mobile Internet
  • Figure 17. Satisfaction With Mobile Internet
  • Figure 18. Major Netbook Uses
  • Figure 19. Major Netbook Disadvantages
  • Figure 20. China’s Netbook Shipments Forecast, 2008–2013 (in Millions)
  • Figure 21. China’s Netbook Shipments Forecast by Telco and Non-Telco, 2008–2013 (in Millions)
  • Figure 22. China’s Netbook Shipments Forecast by Operator, 2009–2013 (in Millions)
  • Figure 23. China’s Netbook Shipments Forecast by OS, 2008–2013 (in Millions)